About Us
AI shouldn't be SO complicated.
Everyone says AI will save time and change the way we work. Yet most teams still ask the same questions:
- What should we use AI for first?
- How do we implement it without breaking what already works?
- How do we get REAL VALUE from AI?
The short answer: most information out there is either vague hype or technical gibberish. Neither is useful.
We set out to fix that.
What makes us different
We take AI from vague to practical. What we do:
Find the real problems: We focus on where AI will have the most impact, like cutting out repetitive tasks, speeding up decisions, and identifying trends that matter.
Make it work for you: We build AI solutions that fit your existing processes. No major changes, just smarter ways to get things done.
Track results from day one: We set clear goals upfront. Whether it’s saving time, improving speed, or boosting accuracy. Then we measure how much better things are.
Daniel Glucksman
Co-founder
Daniel is a seasoned technology leader and entrepreneur with 15 years of experience building and scaling high impact products. As Co-Founder and CTO of GrocerKey, he grew the company to $75M ARR before a successful acquisition, and later served as CTO at PrettyDamnQuick, helping secure a $25M raise. An early adopter of AI since its inception, Daniel has led dozens of AI projects over the past few years, giving him a depth of hands on experience that goes far beyond theory. Daniel specializes in translating complex technology into clear, actionable plans, and guiding companies from early experimentation to confident, scalable AI adoption.
Tara Horn
Co-founder
Tara is an entrepreneur and workflow strategist with extensive experience helping hundreds of teams build smarter, more effective ways of working. She helps growing companies translate business goals into clear processes, scalable systems, and better reporting so teams can move faster, stay aligned, and operate with less friction.